The world of beauty is vast. You'd think that with the countless items that make up the massive market, everyone would feel represented by the offerings. Unfortunately, that hasn't always been the case—for decades, deeper skin tones were downright ignored. Few products were created with dark skin tones in mind, and many brands mistakenly thought one "deep" foundation shade was enough. Walking through the beauty aisle was an isolating experience.

Systemic racism is deeply rooted in society; and the global unrest surrounding the unjust murder of George Floyd should spark a call to action to support the Black community more than ever before. A small way to show solidarity is by investing in black-owned businesses. Thankfully progress has been made, and more and more products are being created for people of color, by people of color. Black-owned beauty brands aren't asking for a seat at the table, they're making one.

What I love most about supporting F.U.B.U. brands("for us, by us," which also happens to be the name of one of my all-time favorite songs by Solange) is that their intentions are always pure: serving the underserved. In a world where being "diverse" and "inclusive" has become a marketing tactic to benefit from the Black dollar, it feels right to support brands who've been focused on our community from the beginning, to give them the recognition they deserve. Note: this is just a start—there are plenty of black-owned beauty brands that deserve your attention that aren't included in this list.

Here, 30 black-owned skincare, haircare, and makeup brands I'll never stop rooting for.

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Be Ours ❤️ In honor of Valentines Day, Were doing a buy one Kit get the other Kit 1/2 off! Now your BAE or Buddy can enjoy the gift of @buttahskin too! Use Code: buttahbae Link in Bio! #supportblackbusiness 📸 @elvispiedra

Una publicación compartida por Buttah (@buttahskin) el 4 de Feb de 2019 a las 6:35 PST

When looking for products to help his skin problems, actor and model Dorion Renaud couldn't find any he really loved, so he decided to create his own. "I created Buttah Skincare for us," he says on his website. Each product is infused with organic shea butter imported from Africa to reinvigorate your skin's natural radiance. I've had the privilege of seeing Renaud's skin in-person, and let me tell you, it made me want to get my hands on his products ASAP. To save my inherently dry skin, I lather the shea butter over rough patches right before bed.

By Maya Allen for Marie Claire